IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

IBM Study: Profit-Driven CMOs See AI as Growth Driver, but Operational Hurdles Slow Them Down

54% of surveyed executives underestimated the operational complexity of translating AI strategies into outcomes.Only 22% of surveyed organizations have established clear guidelines and guardrails for the use of AI in automated decision-making.64% of CMO respondents are now responsible for profitability,…

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A new global study by the IBM Institute for Business Value suggests that Indian CEOs are open to investing in digital opportunities that drive long-term growth and innovation, but need more budget flexibility to do so. They also cite a lack of expertise and knowledge as a top barrier to innovation in their organization. The study points to Indian CEOs investing in AI with purpose and having clear metrics to measure innovation ROI.  The annual IB…

Enterprise CMOs Turn to Hybrid MaaS as Budgets Rise but Teams Hold Flat, New 2X–Avasant Study Finds - The Tech Outlook

MALVERN, Pa. and LOS ANGELES , June 17, 2025 (GLOBE NEWSWIRE) — 2X, a leader in subscription-based marketing as a service (MaaS), today released a new report, “Rethinking B2B Marketing Execution: The Age of Execution Reinvention,” in partnership with Avasant, a leading digital transformation consultancy. The new report reveals a strategic shift in B2B marketing execution, as marketers prioritize AI-driven campaigns and focus on personalization t…

84% of CMOs struggle with fragmented systems in AI adoption

IBM’s study has found that 84% of CMOs struggle with fragmented systems hindering AI adoption, despite 81% seeing its potential.

IBM Study: Profit-Driven CMOs See AI as Growth Driver

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New IBM Research Reveals Critical Gap Between CMO AI Ambitions and Operational Reality

Latest IBM study uncovers why 54% of CMOs underestimate AI implementation challenges. See how operational silos impact revenue potential. Get exclusive insights.