Here’s the scene: Janet is perusing the computer aisles at Costco when suddenly she sees it: The exact configuration of a MacBook Pro she’s been looking for, at a really good price. As she’s getting ready to buy it, Janet makes a grim discovery: Costco is out of that particular MacBook Pro, and the item on display is the last one in the store.
Janet isn’t the first customer to be disappointed in this way. Retailers have long struggled to adequat…
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