Ibero-American Congress of Atrevia Analyzes the Challenge of Regaining Confidence in the AI Era
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The 6th Ibero-American Congress analyzes how truthfulness and dialogue strengthen reputation in an environment of polarization and technological advances.The entry ATREVIA highlights credibility as a key to trust in leaders and companies in the face of disinformation was first published in Correspondents.
In a context marked by polarization, misinformation and the emergence of artificial intelligence in the construction of public accounts, the ability to generate credibility emerges as one of the main assets to exercise leadership and influence.This reflection has marked the first half of the day of the 6th Ibero-American Congress of [...] La entrada Credibility is the great asset of leaders, companies and institutions was first published in PR N…
ATREVIA has opened its 6th Ibero-American Congress of Marketing, Communication and Public Affairs this Monday in CaixaForum Madrid, which continues tomorrow. The first day has revolved around an idea, that generating credibility is today the condition to exert influence in a moment of polarization, disinformation and eruption of artificial intelligence...
Sergio Díaz-Granados, executive president of CAF, said mistrust is a phenomenon shared between Spain and Latin America
6th Ibero-American Congress of Atrevia: Against the Pandemic of Mistrust, the Vaccine of Credibility
In a global context marked by extreme polarization, the constant threat of disinformation and the transformative eruption of [...]
The battle for confidence, the main protagonist of the first day of the event, also breaks into the electoral board after the announcement, this same Monday, of the call for general elections.
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