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Iberia’s Remarkable Transformation Into a Profitable Growth Engine – Cranky Flier
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Iberia’s Remarkable Transformation Into a Profitable Growth Engine – Cranky Flier
Flash back about 15 years, and Iberia was a joke. It was busy flying a fleet of gas-guzzling four-engine widebodies along with some Airbus narrowbodies and a lot of turboprops from its Madrid and Barcelona hubs as ultra low cost carriers easily came and took share. The airline’s costs were high, and it was losing money. But now? Iberia is a rock star, and it has big plans over the next several years. In a recent investor day, Iberia showed just …
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