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IAB standardizes gaming campaign measurement with new framework

Summary by marketingdive.com
The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

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IAB standardizes gaming campaign measurement with new framework

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

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marketingdive.com broke the news in on Monday, June 30, 2025.
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