IAB Releases ‘Redefining Media Types’ Standard for Public Comment

IAB Releases ‘Redefining Media Types’ Standard for Public Comment

NEW YORK—In an important development that will improve ad planning and measurement by establishing standardized definitions for digital video product types and their advertising formats, the Interactive Advertising Bureau (IAB) has released the Redefining Media Types (RMT) Standard for public comment. Developed with IAB Tech Lab, the standard is open for public comment from brands, agencies, publishers, ad tech partners, networks, and other indu…

IAB unveils new media classification framework for digital video advertising

The Redefining Media Types framework is open for public comment and seeks to replace inconsistent terminology that has emerged as streaming, social video, CTV, OLV, and other digital formats have increasingly converged.

IAB Releases Redefining Media Types Standard for Public Comment

IAB’s Redefining Media Types Standard is open for public comment until August 7, 2026—submit your feedback!