IAB releases digital advertising invoice API specs for public comment

IAB releases digital advertising invoice API specs for public comment

(Stock image, Graphic by The Desk) The Interactive Advertising Bureau (IAB) this week released its new Digital Advertising Invoice API Specifications for public comment. The standard is meant to streamline the sending and receipt of invoices in an era where digital advertising is proliferating across platforms, including connected TV (CTV) apps and devices. “Despite the digital nature of our industry, the way we handle invoices is still largely …