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Iaa Revolutionizes Tourism: What Impact on Travel Operators?
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The SETO Forum, a must-see for French tour operators and tour operators, was held from 25 to 27 March in Tetouan, Morocco. Among the most anticipated themes this year: "IA's impact on travel operators". At the heart of the debates, the fulgurant rise of the "IA agentique", which no longer only answers questions but plans, reason and acts autonomously to orchestrate the entire customer journey. Where does the AI come from? An "old thing" that reb…
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