IAA India Unveils Sonic Identity in Collaboration with BrandMusiq

IAA India unveils sonic identity in collaboration with BrandMusiq

New Delhi: The International Advertising Association (IAA) India Chapter has introduced a sonic identity developed in partnership with BrandMusiq, a sonic branding agency based in Asia. The identity includes a musical logo, known as a MOGO®, and a broader MOGOSCAPE®, described as reflecting IAA’s archetypes of the Hero (courageous, inspiring) and the Creator (imaginative, expressive). It draws on elements of Indian aesthetic philosophy, incorpor…

BrandMusiq launches IAA India Chapter's sonic identity

The International Advertising Association (IAA) India Chapter has partnered with BrandMusiq to launch a new sonic identity. This collaboration aims to give the organisation a musical signature, a way for people to experience the brand not just visually, but through sound. As a part of this partnership, the agency has created a ‘MOGO’ (musical logo) and a ‘MOGOSCAPE’, a comprehensive sonic environment for the IAA. According to the agency, the ide…

IAA India unveils first-ever Sonic Identity in collaboration with BrandMusiq

Mumbai: The International Advertising Association (IAA) India Chapter, the country’s only cross-industry body uniting advertisers, agencies, and media professionals, has partnered with BrandMusiq—Asia’s pioneering sonic branding agency—to unveil its first-ever sonic identity. In today’s brand landscape, where emotional resonance is as important as visual presence, IAA’s new sonic identity aims to offer a bold and immersive way to experience the …

IAA India partners with BrandMusiq to launch its sonic identity

The International Advertising Association (IAA) India Chapter, the country’s only cross-industry body uniting advertisers, agencies, and media professionals, has partnered with BrandMusiq—Asia’s pioneering sonic branding agency—to launch its sonic identity. In a world where brands are increasingly defined by how they make us feel, IAA’s new sonic identity offers a bold and emotionally resonant way to experience the brand—not […] The post IAA Ind…