Explained: EU's New Rules on AI, Deepfakes and Chatbots
The rules also require machine-readable traceability marks, while existing chatbots get a compliance grace period until December 2026, officials said.
- On August 2nd, new rules under the Act take effect, requiring disclosure for AI-generated content, including chatbot interactions, deepfakes, and technical watermarks to ensure transparency for anyone dealing with artificial intelligence.
- Anyone interacting with automated systems will be better informed under the Act, which mandates clear identification of AI-generated content to ensure users understand whether they are dealing with a person or a machine.
- Any website or agency using Chatbots Any must inform users of AI-generated interaction, while providers must add machine-readable marks to enable the detection of AI-generated content for Verification tools.
- Deepfakes Deepfakes must carry clear labels, while non-compliance risks Fines of up to €35 million or seven percent of global revenue.
- Next phases of the Act begin December 2nd, 2027, covering high-risk tools, with stricter safety regulations for Systems used in medical devices, toys, and elevators taking effect on August 2nd, 2028.
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The first obligations under the AI Act, the European Union legislation to regulate the use of artificial intelligence (AI), come into force on 2 August, imposing new transparency requirements on companies that develop or use this technology.Although the most demanding rules for systems considered to be high risk have been postponed to December 2027, experts believe that the new framework will already start to influence organisations operating on…
European Commission guidelines, technical marking for 'synthetic content' (ANSA)
The AI Act is the first European regulation to regulate artificial intelligence. After the ban on practices deemed unacceptable in 2025, a new important step comes into force from 2 August 2026. Transparency, protection against certain forms of manipulation, obligations for businesses: this is what this legislation actually changes for consumers.
New rules will apply to artificial intelligence systems in the European Union. For Internet users, these will provide more transparency, and better protection against scams and misleading content.
August 2, 2026 marks a major milestone for the European Union’s Artificial Intelligence Act (AI Act). While political decisions have been taken in recent months to postpone some of the requirements for high-risk AI systems, this does not mean that businesses can wait. From this date, significant transparency, governance and compliance obligations will come into force for many organisations.
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