'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement

'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement

Formula 1 is close to reaching 1 billion fans across the globe, rising from 12% year over year from 2024 to 2025., with the current figure standing somewhere around 800 million.To try and capture some of this huge potential market, the TGR Haas team has partnered with Infobip, resulting in a novel way to stay engaged with fans while funding car development through merchandise marketing.RaceMate is an AI-powered fan companion that provides conver…