institutional access

You are connecting from
Lake Geneva Public Library,
please login or register to take advantage of your institution's Ground News Plan.

Published loading...Updated

Taco Bell Boosts Beverage Game with Nationwide Launch of 'Refrescas'

  • Taco Bell launched its new nationwide Refrescas beverage lineup on June 26, 2025, featuring six drink options available now.
  • The launch followed successful limited-time tests of Agua Refrescas in Southern California during 2024 that received positive consumer feedback.
  • The Refrescas lineup includes three refreshers with freeze-dried fruit, two Rockstar Energy drinks priced at $4.49 for 20 ounces, and a frozen Freeze priced at $3.79 for 16 ounces.
  • Liz Matthews noted that many people, particularly younger customers, are incorporating refreshing beverages into their daily routines for either an energy boost or a sweet indulgence.
  • Taco Bell plans to grow its Live Más Café concept by opening over 30 new outlets throughout Southern California and Texas by the end of 2025 to enhance its beverage offerings.
Insights by Ground AI
Does this summary seem wrong?

12 Articles

All
Left
1
Center
6
Right
1
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 75% of the sources are Center
75% Center
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

restaurantdive.com broke the news in on Thursday, June 26, 2025.
Sources are mostly out of (0)