I lived through peak indie sleaze - Gen Z need to stop glamourising it

Indie Sleaze Still Having a Moment - The Robin Report

Are retailers onto the indie sleaze movement? Indie sleaze and grunge are all grown up, and they’re redefining how next gens shop for clothes. Google estimates that, as of July 2025, #grungecore has accumulated 13 million views on TikTok. But that’s nothing. According to Lily.AI, #indiesleaze already had over 164.6 million views on TikTok back in 2024. TikTok trend data can be used to inform promotion, marketing, and merchandising strategies, he…

I lived through peak indie sleaze - Gen Z need to stop glamourising it

I saw firsthand how frightening, dangerous and even fatal the dark side of the scene was.