I just saw United Airlines big plans for the future and, yes, it wants to fly like Apple

United Airlines Wants to Be the Apple of Aviation — And It’s Spending Billions to Prove It

Scott Kirby doesn’t just want to run a good airline. He wants to run a technology company that happens to fly planes. That ambition — audacious, expensive, and deliberately modeled on the world’s most valuable consumer brand — sits at the center of United Airlines’ strategy for the next decade. The carrier has been explicit about the comparison. Not hiding behind euphemism. Not dressing it up in corporate-speak. United wants to be the Apple of t…

I just saw United Airlines big plans for the future and, yes, it wants to fly like Apple

After testing United's latest upgrades, from Starlink Wi-Fi to its new "Elevated" cabins, a clearer strategy emerges: a push toward a more connected, consistent airline experience that increasingly echoes Apple's ecosystem approach ahead of its 100th year.