Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks
- On Oct 5, Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to trademark her voice, submitting a four-second audio recording to protect against AI-generated deepfakes.
- Manipulated images of Meloni have circulated online in recent years and been shared as authentic, prompting her to denounce such material and urge users to verify content before sharing.
- Her trademark filing includes a four-second audio recording repeating "I am Giorgia Meloni," echoing the title of her 2021 autobiography and a declaration from a 2019 political rally.
- In 2024, Meloni initiated civil action against a man from Sardinia accused of creating deepfake pornographic images; the case remains pending before an Italian court.
- Italian media report the trademark would not automatically prevent AI-generated deepfakes, though it could create additional legal obstacles; Meloni stated many others cannot defend themselves as she can.
66 Articles
66 Articles
The Italian Prime Minister has recorded a four-second voice recording of her voice saying only “I am Georgia Meloni”
El Periódico
The Italian Prime Minister, the ultra Giorgia Meloni, has asked the European Intellectual Property Office (EUIPO) to recognize her voice as a registered trademark. A measure with which the policy aims to put an end to the 'deepfakes' - imitations generated with artificial intelligence - that circulate throughout the networks.Continue reading....
Italian Prime Minister Giorgia Meloni took an unusual step to protect her identity in front of a technology that can reproduce a person's voice in seconds and make her say things she never said. On Monday, 5 October, the head of the government of Rome submitted an application to the European Union Office for Intellectual Property (EUIPO) for the recording of her voice as a soundmark.
Meloni has applied to the EU Intellectual Property Office to register the timbre of her voice
Meloni has applied to the EU Intellectual Property Office to register the timbre of her voice.According to the newspaper La Repubblica, in this way she is trying to prevent the misuse of her voice, forged with the help of artificial intelligence, to...
Italy's head of government has been fighting for a long time against fake AI recordings. Now Giorgia Meloni wants to register her voice as intellectual property – with a four-second battle cry from her campaign.
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