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Surprise Reveal! Hyundai Boulder Concept Looks Like a Ford Bronco and Will Spawn a Truck
Hyundai said the concept previews a 2030 midsize pickup and future body-on-frame models will be designed, developed and built in America using Hyundai US steel.
- On Wednesday, Hyundai unveiled the Boulder Concept at the New York Auto Show, a body-on-frame off-road SUV designed to compete against the Ford Bronco and Jeep Wrangler.
- Hyundai President and Chief Executive Officer José Muñoz stated the automaker intends to "compete in the midsize pickup segment with everything we have," leveraging the company's "Art of Steel" design philosophy.
- The rugged concept features 37-inch mud-terrain tires, a dual-hinge tailgate, and safari-style windows, while the cabin prioritizes physical knobs and buttons over touchscreen controls for off-road usability.
- Confirming future production plans, Hyundai announced the vehicle will be designed, developed, and built in America, serving as a design preview for a midsize pickup truck due by 2030.
- This SUV is one of 36 new vehicles Hyundai plans for North America by 2030, marking the company's strategic entry into segments where it has never competed before.
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13 Articles
13 Articles
The Hyundai Boulder Concept debuted worldwide during the International Motor Show in New York 2026. It is a prototype with SUV format that advances the future of the brand in the United States, anticipating the development of its first platform with independent chassis (body-on-frame), a new architecture that will be the basis of a medium-sized truck of production planned for 2030.The design of the Boulder Concept stands out for its vertical sil…
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Coverage Details
Total News Sources13
Leaning Left1Leaning Right1Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 17%
C 67%
R 16%
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