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Hyundai Set to Go BigTime with IONIQ 9 Off-Road SUV Concept at 2025 SEMA Show

The IONIQ 9 BigTime concept features a lifted suspension and 422 horsepower, co-designed with BigTime creators to enhance off-road capability, debuting at SEMA's Future Tech Studio.

  • On November 4, Hyundai revealed the IONIQ 9 BigTime Off-Road EV concept developed with BigTime co-founders Jeremiah Burton and Zach Jobe.
  • Drawing on a 1977 vintage cabover called Bud, designers at Hyundai Motor North America partnered with BigTime, creative venture led by Jeremiah Burton and Zach Jobe, to take the IONIQ 9 into new off-road terrain.
  • Featuring a lifted suspension, the concept adds unique wheels, aggressive all-terrain tires, a custom auxiliary light bar, and is based on the IONIQ 9 Calligraphy AWD with 422 horsepower and 516 lb-ft torque.
  • The automaker framed the concept as BigTime upgrades that enhance IONIQ 9's off-road performance, with Sean Gilpin saying it suits adventurous driving.
  • BigTime will spotlight the concept across BigTime social platforms including Instagram, and although Hyundai didn't confirm production, observers say it could hint at an IONIQ 9 XRT similar to the IONIQ 5 XRT.
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Hyundai Set to Go BigTime with IONIQ 9 Off-Road SUV Concept at 2025 SEMA Show

Hyundai IONIQ 9 off-road concept codesigned by famed automotive personalities Jeremiah Burton and Zach Jobe, the founders of BigTimeLifted suspension, auxiliary lighting, and unique wheels paired with aggressive all-terrain tires enhance IONIQ 9's adventure-ready appealSet to be displayed in SEMA's…

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PR Newswire broke the news in United States on Thursday, October 30, 2025.
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