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HYPR, From Digital Marketing, Creates with Unicamp Platform Based on AI and Analysis of 250 Million Tax Notes
Summary by Globo
1 Articles
1 Articles
With a business model that uses data structures and geolocation to develop personalized advertising campaigns, the HYPR startup plans to expand its market participation with a new platform developed in partnership with the Universidade Estadual de Campinas (Unicamp). The tool combines the analysis of consumer tax bills at retail with geolocation, proprietary data and public statistics. The objective is to measure the real impact of digital media…
·Brazil
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