US EditionHYBE’s African Music Push Begins With Tyla as First Artist Supported: ‘Unlimited Potential’
HYBE partners with managers Brandon Hixon and Colin Gayle to support African artists with touring, marketing, and cross-artist collaborations amid a 22.6% revenue growth in Sub-Saharan Africa, IFPI reported.
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HYBE’s African Music Push Begins With Tyla as First Artist Supported: ‘Unlimited Potential’
HYBE is making a bold move into Africa’s booming music market through a global management partnership with industry veterans Brandon Hixon and Colin Gayle, the Korean company announced Monday. The collaboration aims to amplify African artists, foster cross-cultural storytelling and create long-term creative pathways across the U.S., Asia and beyond. Under the initiative, HYBE will build a pipeline for emerging and established talent, sign new…
Hybe sets its sights on Africa with management initiative
Having expanded into Latin America and India this year, South Korean music firm Hybe isn’t stopping there. Now it has announced a move into Africa via a “global management partnership” with executives Brandon Hixon and Colin Gayle. They’ll work together to sign African artists and build their audiences globally, starting with South African musician Tyla, […] The post is from Music Ally.
" GRAMMY POP STAR" TYLA, HYBE MANAGEMENT WILL BE IN CHARGE
HYBE (CEO Lee Jaesang) announced on the 16th that it has established a new joint venture, NFO LLC, and will assume global management of pop star Tyla.Tyla is a Generation Z singer-songwriter born in 2002 who won the "Best African Music Performance" category at the 2024 Grammy Awards. Originally from South Africa, she gained global popularity in 2023 when her single "Water" reached number 7 on Billboard's main song chart, the "Hot 100."Additional…
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