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World of Hyatt Recognized as the European Loyalty Program of the Year by the European Loyalty Awards

Hyatt Hotels Corporation today announced that its loyalty program World of Hyatt has been named European Loyalty Program of the Year by the European Loyalty Awards, recognizing its distinctive approach to member value, choice and experiences. Now in its second year, the prestigious awards celebrate the leading loyalty programs and initiatives across Europe, with winners selected by an independent panel of judges from hundreds of entries submitte…
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Forbes EspañaForbes España
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Agenttravel.esAgenttravel.es

The loyalty program ‘World of Hyatt’, which belongs to the Hyatt Hotels Corporation hotel chain, has exceeded 63 million members, which means multiplying by seven its size compared to 2017, according to the US multinational. The platform has also received the award for the Fidelization Program of the Year in Europe within [...] La entrada Hyatt’s loyalty program exceeds 63 million members worldwide aparece primero en Forbes España.

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Forbes España broke the news on Friday, September 4, 2026.
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