Hy-Vee Continues to Grow Retail Media Partnership with Instacart

Hy-Vee continues to grow retail media partnership with Instacart

The addition of sponsored products enables 7,500 brands that partner with the tech company to extend their ad campaigns to the grocer’s website.

Hy-Vee expands retail media offering with Instacart integration

SAN FRANCISCO — Hy-Vee RedMedia has begun offering Sponsored Product ads on Hy-Vee.com through Instacart Carrot Ads, giving consumer packaged goods (CPG) brands premium digital shelf space. Instacart’s 7,500+ brand partners can now extend their campaigns to Hy-Vee.com, with Display ads planned for later this year.The move enhances Hy-Vee RedMedia’s retail media portfolio, allowing brands to connect with high-intent shoppers directly within searc…