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Hy-Vee abandons dollar store format

Summary by Grocery Dive
The regional grocer is transitioning its remaining Dollar Fresh Market locations to its namesake supermarket banner after concluding that the Hy-Vee name resonates better with customers.

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Hy-Vee abandons dollar store format

The regional grocer is transitioning its remaining Dollar Fresh Market locations to its namesake supermarket banner after concluding that the Hy-Vee name resonates better with customers.

·Boston, United States
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Grocery Dive broke the news in Boston, United States on Monday, September 28, 2026.
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