Published • loading... • Updated
Kate Moss Is Back in Hunter Wellies for Their Anniversary Campaign
Kate Moss returns in reimagined Wellington boots as Hunter marks 170 years with a fall 2026 campaign and anniversary collection now on sale.
- On Friday, British footwear brand Hunter launched a global campaign starring Kate Moss to celebrate its 170th anniversary, titled 'Iconic by Nature'.
- Moss and Hunter have maintained a relationship spanning more than two decades, originating when she famously wore the Original Tall Wellington Boot to the Glastonbury Festival in 2005.
- The fall 2026 collection features reimagined silhouettes including the 170th Anniversary Original Tall Wellington Boot with gold hardware, alongside the Downpour Tall Boot and Elements Neoprene Chelsea Boot.
- Stefani Fleurant, executive vice president of marketing at Authentic Brands Group, stated the brand balances heritage and cultural relevance, viewing this campaign as celebrating both history and future direction.
- Moving beyond traditional rubber footwear, Hunter's offerings are curated around heritage, contemporary, and innovation pillars, positioning the brand for sustained relevance in modern fashion wardrobes.
Insights by Ground AI
11 Articles
11 Articles
The global campaign brings together two British icons to commemorate a key anniversary and celebrate a relationship of more than two decades
·Madrid, Spain
Read Full Article
Kate Moss repeated her iconic image from Glastonbury across 21 years. Kate Moss added Hunter's gum choboti for the campaign up to 170 years to the brand. Vona echoed the festival image of 2005 rock.
·Kyiv, Ukraine
Read Full Article
Coverage Details
Total News Sources11
Leaning Left1Leaning Right2Center3Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 17%
C 50%
R 33%
Factuality
To view factuality data please Upgrade to Premium
