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Hudson Williams Joins Balenciaga's Star-Studded Campaign

Hudson Williams joins Balenciaga as a Friend of the House, debuting in Pierpaolo Piccioli’s first campaign alongside notable ambassadors like Winona Ryder.

  • On Tuesday, Heated Rivalry breakout star told GQ he is an official “Friend of the House” at Balenciaga and appears in Pierpaolo Piccioli’s first campaign for the label.
  • Williams’ quick rise from Heated Rivalry has boosted his profile, as in under two months he attended the Golden Globes, met world leaders, and appeared at two fashion weeks.
  • Images released with the campaign show playful shots of Williams slung over a Balenciaga bag and feature ambassadors Winona Ryder, Harris Dickinson, Havana Rose Liu, Labrinth, and Danielle Deadwyler.
  • The partnership positions Williams as a household name as fans and industry watchers tracked which luxury house would sign him first amid a rivalry with Heated Rivalry co-star Connor Storrie, who recently inked with Saint Laurent.
  • Though Williams was in New York late last week, he is currently in Canada to begin shooting a new project he described as `Freaky`, while the campaign showcases Pierpaolo Piccioli’s Summer 26 and Autumn 26 collections.
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12 Articles

The CutThe Cut
Left

Hudson Williams Is a Balenciaga Boy Now

Hudson Williams is a Balenciaga boy now. He posed for Pierpaolo Piccioli’s first campaign for the brand.

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The Express TribuneThe Express Tribune
Center

Hudson Williams joins Balenciaga's star-studded campaign

The Heated Rivalry star is joining icons Harris Dickinson and Winona Ryder

·Pakistan
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Attitude.co.ukAttitude.co.uk
Lean Left

Hudson Williams just scored his first Balenciaga campaign

“I chose individuals, not characters” says creative director Pierpaolo Piccioli on the campaigns star studded cast The post Hudson Williams just scored his first Balenciaga campaign appeared first on Attitude.

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GQGQ
Lean Left

Hudson Williams Wants You to ‘Stay Sexy’

In his debut fashion campaign for Balenciaga, the Heated Rivalry star exclusively tells GQ about choosing his next roles, his hopes for Shane Hollander, and what’s keeping him “most zen” these days.

·New York, United States
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Just JaredJust Jared
Center

Hudson Williams, Harris Dickinson, Winona Ryder & More Star in Balenciaga Campaign | Just Jared: Celebrity News and Gossip

Hudson Williams, Harris Dickinson, Winona Ryder & More Star in Balenciaga Campaign Hudson Williams, Harris Dickinson and Winona Ryder are all starring in a new campaign for Balenciaga! On Tuesday (February 17), the brand unveiled their latest…

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GQ GermanyGQ Germany

According to "Heated Rivalry: Hudson Williams Becomes Balenciaga's New Brand Ambassador

After "Heated Rivalry" Hudson Williams becomes "Friend of the House" at Balenciaga – and part of the new campaign. A conversation about his future plans.

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Just Jared broke the news in on Tuesday, February 17, 2026.
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