US EditionHubspot Announces Acquisition of Xfundel
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After giving its own vision of AI for the future, HubSpot advances in this direction with the acquisition of XFundel, a start-up founded only ten months ago that specializes in the "Answer Engine Optimization" (AEO), a new discipline that consists of helping brands to appear better in the responses generated by the [...]
Global Security Mag Online
Global Security Mag OnlineHubSpot has entered into an agreement to acquire XFunnel, one of the first platforms for companies to monitor, experiment with and strengthen their presence in LLM thanks to the AEO. As the marketing landscape evolves faster than ever, HubSpot launched Loop Marketing, the new methodology that defines how companies attract, engage and convert customers today. A key element of Loop Marketing is to amplify a brand's message to reach customers where…
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