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Hublot Signals Strategic Reset as New CEO Ends FIFA Partnership
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Hublot Signals Strategic Reset as New CEO Ends FIFA Partnership
Hublot is entering a new strategic phase under its recently appointed chief executive Julien Tornare, who has moved quickly to put his own stamp on the brand by ending one of its most visible global partnerships – the long-standing sponsorship agreement with FIFA. Julien Tornare, who has led Hublot since September 2024, represents a marked contrast to his predecessor Ricardo Guadalupe, who ran the brand from 2012 following the departure of Jean-…
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