Huawei's wide foldable move sets stage for Apple, Samsung three-way race

Huawei's Pura X Max will make you take a wide view of foldables

As expected, Huawei’s Pura X Max has turned up in all of its widescreen glory. The Chinese company announced the phone for its local market earlier this week. As with most Huawei products, it’ll likely leave China for other locations in the next few months. Admiring the folding smartphone from afar isn’t a problem either. The display is broad enough that we can make out the subtitles from here. Okay, fine, it’s not quite that stunning — the inte…

Huawei's wide foldable move sets stage for Apple, Samsung three-way race

Huawei's Pura X Max launch marks a shift in the foldable smartphone market, with competition moving from a Samsung-Huawei duopoly toward a three-way race that includes Apple's expected foldable iPhone. Huawei's early move signals a push to shape the next phase of high-end market leadership rather than simply extend its premium lineup.

Huawei’s Wide Foldable Gambit: Pura X Max Redefines Book-Style Screens in China

Huawei launched the Pura X Max on April 21, 2026, in Shenzhen. This wide book-style foldable arrived first, ahead of Apple and Samsung’s anticipated entries. The device folds into a compact form but unfolds to a tablet-like expanse. China gets it now. Preorders started immediately. Yu Chengdong, Huawei’s consumer business head, highlighted production strains during the event. “Costs have increased a lot now. If we can’t sustain it, we may also r…