HSBC Says Apple’s AI Fumble May Stretch iPhone Upgrade Cycle

HSBC says Apple’s AI fumble may stretch iPhone upgrade cycle

In a new note to investors, HSBC says that the slow rollout of the AI features Apple introduced at WWDC...

Apple Will Have To Market The iPhone 17 Lineup’s Hardware Upgrades Aggressively To Boost Sales, Claim Analysts, Stating That Lack Of Promising AI Features Will Decelerate That Momentum

The failure to capitalize on the AI boom has called for Apple CEO Tim Cook to be replaced by a product-focused individual, but since the current Chief Executive is likely going nowhere, the Cupertino firm is expected to focus on what generates the most revenue, and that is the iPhone. According to analysts, Apple currently does not have an arsenal of compelling AI features to convince consumers to upgrade, so it should focus on the hardware spec…

HSBC: Apple needs some real AI to sell more hardware

Apple Intelligence imagery on iPhone, Mac, and iPad. HSBC analysts report that Apple's push to boost hardware upgrades with artificial intelligence has not yet succeeded, emphasizing that the company needs a more compelling AI experience to revitalize iPhone sales. "The iPhone still represents about half of Apple's sales," HSBC stated. However, "initial hopes that AI would accelerate the renewal cycle have been short-lived." Sam Boughedda for In…