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HRX partners with Frido to step into functional footwear market
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HRX partners with Frido to step into functional footwear market
HRX, the activewear label co-owned by actor Hrithik Roshan and Exceed Entertainment, has entered into a strategic partnership with ergonomic D2C brand Frido to expand its presence in the functional footwear segment. The collaboration has debuted with the launch of the Frido x HRX Barefoot Sock Shoe, the companies announced in a recent media release. […] The post HRX partners with Frido to step into functional footwear market appeared first on Ap…
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