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HP Unifies OMEN And HyperX Under Single Gaming Brand To Boost AI-Driven Performance
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HP Unifies OMEN And HyperX Under Single Gaming Brand To Boost AI-Driven Performance
HP Inc. has consolidated its gaming business under a single brand, HyperX, as part of a strategic move to strengthen its position in the fast-growing global gaming and esports market. The rebranding, unveiled at the Consumer Electronics Show (CES) 2026 in Las Vegas on January 5, brings together HP’s OMEN gaming PCs and displays with HyperX peripherals into one integrated gaming ecosystem. The company said the move reflects its focus on high-pe…
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