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How USAA Builds Digital Experiences Around Its Members
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How USAA Builds Digital Experiences Around Its Members
Kristina Tanner from USAA explains that the organisation looks at technology first and foremost through the lens of member experience. New tools and platforms aren’t adopted just because they’re trendy or cutting-edge and Tanner stresses that the key questions are always: what does this actually do for the member, does it make their life easier, does it delight them, does it exceed their expectations, and does it strengthen their financial secur…
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