How Under Armour signed Stephen Curry away from Nike

How Under Armour signed Stephen Curry away from Nike

In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company's banner.

How Under Armour signed Stephen Curry away from Nike – RetailWit

In 2023, Under Armour signed a long-term extension with Stephen Curry and made him president of the newly formed Curry Brand, housed under the company’s banner.