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How uncomfortable shoes affect most Americans’ lives

More than half of Americans, 56%, said they regularly buy shoes they later regret because discomfort makes them unworn.

  • A Talker Research survey of 2,000 Americans, commissioned by Skechers, found that 56% regularly buy shoes they later regret due to discomfort, wasting an average of $279 on unworn painful footwear.
  • Lingering pain from uncomfortable shoes lasts two days on average, with respondents experiencing discomfort from their feet to backs , knees , ankles , and hips .
  • In the study, 65% of runners confessed they previously purchased shoes based on appearance rather than feel, yet 87% agreed that having the right shoe is the difference between an amazing and horrible run.
  • However, three-quarters of people wish they had prioritized supportive shoes earlier in life, typically beginning to prioritize truly supportive footwear at age 34 on average.
  • Running popularity surges with Gen Z leading participation, followed by millennials , Gen X , and baby boomers , all prioritizing comfort and durability in future shoe selections.
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InsideNoVA.comInsideNoVA.com
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How uncomfortable shoes affect most Americans’ lives

More than half of Americans (56%) admitted they regularly purchase shoes they later regret because of how uncomfortable they are. That’s no small problem when you consider the average person takes almost three million steps and walks nearly 1,200 miles…

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  • 45% of the sources are Center
45% Center

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InsideNoVA.com broke the news on Monday, June 1, 2026.
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