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How to Use the Facebook Ads Audience Overlap Tool
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How to Use the Facebook Ads Audience Overlap Tool
Facebook ads (or Meta, if you prefer) is a great platform to find your target audience, introduce them to your brand, nurture them through the funnel, and eventually make a sale. The full funnel options for this channel make it a common starting point (typically alongside Google) for many advertisers, but they also make it rife for seeing overlapping audiences and, in turn, overspending. Luckily, Facebook has provided a tool within the platform …
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