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How to Start an Adire Business in Nigeria: Tie and Dye Guide
Summary by Within Nigeria
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How to Start an Adire Business in Nigeria: Tie and Dye Guide
There is a woman in Abeokuta who has been making adire for forty years. She does not have a shop. She dyes her fabric in a courtyard, dries it on a line, and sells from a mat at Itoku market on Saturdays. Her daughter does the same thing now, except the daughter also gets WhatsApp orders from London and ships twice a month. That gap between those two realities is where the adire business in Nigeria currently sits: one foot planted in a centuries…
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