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How to Plan Your Event Around the Generations

Summary by Twin Cities Business
1. Communicate event details multiple ways. Print invite, email, QR code—make sure there are several ways for guests to obtain information, says event planner Amy Zaroff. 2. Create engaging experiences. “Gen X wants things very value-driven, they want clear and concise information and personalization,” Zaroff says. “Gen Z wants there to be interactive things. For example, Instagramable moments and interactive stations or activities where they’re…
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Twin Cities Business broke the news in on Thursday, July 3, 2025.
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