How to pitch the business case for sustainability and actually get companies on board

How to pitch the business case for sustainability and actually get companies on board

Sustainability training works better when entrepreneurs are building something they care about rather than being taught abstract concepts.

There’s A Business Case For Companies To Embrace Sustainability – If It’s Pitched The Right Way

(PeopleImages / Shutterstock) By Israa Ameen Thiab, Clyde Eiríkur HullThe ConversationSustainable business practices are often seen as a luxury that only rich countries can afford. And these days, some of the biggest economies, including the U.S., are backtracking on those commitments. But what if businesses had an incentive to adopt practices that help the environment because it made sense for the bottom line? We are researchers of business and…