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How to Measure the Success of Your Promotion Campaign
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How to Measure the Success of Your Promotion Campaign
Measuring promotion performance is just as important as running the promotion itself. Marketers and CRM executives need to know which offers truly boost sales, attract new customers, or foster loyalty. In this guide, we’ll outline how to evaluate different types of promotions – primarily in digital channels (on your website) – and highlight the key metrics (KPIs) for success. We’ll also include a section on in-store promotions, since brick-and-m…
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