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How to Measure Narrative Change (SSIR)

Summary by ssir.org
By Yewande O. Addie, David Hanson, Emily Melnick, Melody Mohebi & Annie Neimand Organizations committed to social change through storytelling can use this four-part framework to design and evaluate their narrative strategies.
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ssir.org broke the news in on Wednesday, May 7, 2025.
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