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How to Market AI Products to an Audience That Doesn't Trust AI - Lilach Bullock
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How to Market AI Products to an Audience That Doesn't Trust AI - Lilach Bullock
Straight answer: you win over a sceptical audience by talking less about the AI and more about the boring, specific outcome it produces, backing every claim with a number or a name they can check, and letting people opt out of the AI bits entirely if they want to. Sceptics don’t need convincing that AI is clever. They need proof it won’t waste their time, take their job, or lie to them. Why “sceptical” is the wrong word for what you’re dealing w…
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