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How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense
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How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense
The right tool for the right job. It’s a principle that applies everywhere, from construction sites to surgical suites, yet for digital product development, many teams are singularly focused on A/B testing. Don’t get me wrong, A/B testing is incredibly powerful. It’s the gold standard for high-stakes, high-traffic decisions where statistical significance matters most. But when it becomes your only tool, you create unnecessary constraints that ca…
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