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How to Do a PPC Keyword Gap Analysis
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How to Do a PPC Keyword Gap Analysis
In the world of online marketing, a keyword gap analysis is most associated with SEO, where a company will compare the keywords their website is ranking for against their competitors’ keywords to identify any areas that the competitor ranks for that they don’t. The goal is to find keywords their competitors are outperforming them for and develop a strategy to catch up. Aside from the word “ranking” and assuming it also translates to “performance…
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