How to Design for Return on Emotion at Events

How to Design for Return on Emotion at Events

Planner Liz Lathan modeled an event held at Atlantis Paradise Island in the Bahamas after the results of a study on ROE, which prescribed hands-on adventures and an enthusiastic welcome to keep the positive vibes flowing throughout the four-day event. When it comes to Return on Emotion (ROE), what emotions are we trying to drive, exactly? “What you’re trying to achieve is a sentiment about your brand, about your event, about your experience,” sa…