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How to build AI-optimised content that gets found, chosen, and converts – Deep dive, Part 2 - InternetRetailing
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How to build AI-optimised content that gets found, chosen, and converts – Deep dive, Part 2 - InternetRetailing
Traditional search is losing ground to AI at the start of the customer journey. Whether it’s ChatGPT offering instant answers or AI agents making buying decisions on a user’s behalf, the subscription funnel is being radically compressed. Discovery, evaluation, and action are all happening inside the AI. In Part 1 of this deep dive, we looked at the scale of that shift. From zero-click behaviour to the rise of agentic commerce. In this, part 2 o…
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