Inside Look at How Retailers Use Your Data for ‘Price Experiments’

Inside Look at How Retailers Use Your Data for ‘Price Experiments’

Across retail, travel, food and more, some companies are charging consumers different prices for the same products and services. Lindsay Owens, author of the new book “Gouged: The End of a Fair Price and What That Menas for Your Wallet,” says companies overcharge by using “price experiments” where they change randomly between customers and some also use “surveillance or personalized pricing” where they charge prices based on your data all to inc…

How Corporations Now Use Technology to Rip Us All Off

In her new book, economic expert Lindsay Owens lays out how powerful companies collude to eliminate competition and drive up prices. Read this exclusive excerpt from ‘Gouged.’

If You Use Money to Buy Things, You Should Read This Book

Lindsay Owens, author of the incredible new book Gouged, tells us why the Robin Hood theory of surveillance pricing is a myth.

How to Beat Surveillance Pricing Before It Bleeds You Dry

Consumer advocate Lindsay Owen’s new book, Gouged, traces how corporations use software—from ever-changing prices to opaque algorithms—to squeeze every penny from you.