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How to avoid the latest online shopping scams

One in five Americans lost about $840 per person in holiday scams, as AI tools increase fake ads and fraudulent sites, say FTC and FBI.

  • This holiday season, the Federal Trade Commission and the Federal Bureau of Investigation warned more than half of U.S. shoppers planning online purchases to watch for scams.
  • Scammers are exploiting shoppers' holiday rush by using urgency and price appeal to catch holiday shoppers off guard and prompt quick, risky clicks through psychological tactics.
  • Common schemes range from spoofed shipping messages to AI-generated fake stores and reviews, as order-confirmation scams mimic retailers, package-texting scams lure victims, and social-media shopping scams use generative AI and cloned sites this year.
  • Text-Initiated scams caused $470 million in 2024 losses, and one in five Americans reports losing about $840 during past holiday seasons, with malware risking identity theft and extortion.
  • To avoid fraud, the Federal Trade Commission recommends searching a seller plus 'scam' and checking trusted review sites before buying, while experts advise typing the vendor's URL and using tools like F‑Secure shopping tracker and McAfee Scam Detector with a virtual credit card.
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How to avoid the latest online shopping scams

Forbright Bank shares strategies for avoiding online shopping scams during the holidays as fraudsters target busy shoppers.

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The Billings Gazette broke the news in Billings, United States on Tuesday, December 9, 2025.
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