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How TikTok’s New Data Tool Helped ‘Celebrity Traitors’ Win Over Young Audiences

Summary by Deadline
At this year’s Cannes Film Festival, TikTok UK boss Dominic Burns told Deadline how the social media behemoth had deepened ties with the TV and film industry with the launch of its Spotlight tool in the UK. Today, Burns detailed to the British Screen Forum (BSF) how some of the biggest British shows of the […]

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How TikTok’s New Data Tool Helped ‘Celebrity Traitors’ Win Over Young Audiences

At this year’s Cannes Film Festival, TikTok UK boss Dominic Burns told Deadline how the social media behemoth had deepened ties with the TV and film industry with the launch of its Spotlight tool in the UK. Today, Burns detailed to the British Screen Forum (BSF) how some of the biggest British shows of the […]

·Los Angeles, United States
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Deadline broke the news in Los Angeles, United States on Wednesday, November 19, 2025.
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