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How This Founder Turned 'Dry January' Into a Year-Round Movement — And Built America's #1 Non-Alcoholic Beer Brand

Summary by Entrepreneur
Bill Shufelt bootstrapped Athletic Brewing from 875 barrels to nearly 500,000 barrels by making non-alcoholic beer aspirational, not something to hide.

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How This Founder Turned 'Dry January' Into a Year-Round Movement — And Built America's #1 Non-Alcoholic Beer Brand

Bill Shufelt bootstrapped Athletic Brewing from 875 barrels to nearly 500,000 barrels by making non-alcoholic beer aspirational, not something to hide.

·San Francisco, United States
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Entrepreneur broke the news in San Francisco, United States on Wednesday, February 4, 2026.
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