How the US Army is using influencers to fix its $1 billion recruiting crisis

How the US Army is using influencers to fix its $1 billion recruiting crisis

In recent years, the US Army has faced a recruiting crisis, failing to add enough enlisted soldiers to its ranks. Previously, the military has relied on expensive television commercials and marketing campaigns to help with recruitment. But as younger generations are spending less time in front of television screens and more time watching content on their phones, a new way to reach potential recruits has emerged: social media influencers. At near…