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How the Tour De France Has Become a Full Media
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Created to sell newspapers, the Tour de France now sells audiences, shows, content and experience. In a little more than a century, it has gone from a French cycling race to a global ecosystem where media, territories, brands, athletes and creators meet. Photo credit: Unsplash / Howard Bouchettevereau A race created to sell newspapers In 1903, L的Auto launched the first edition of the Tour de France. Directed by Henri Desgrange, the newspaper the…
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